In 2004, Christopher Booker charted out hundreds of storylines into 7 basic archetypes. According to Booker, these 7 archetypes are the backbones of contemporary storytelling.
Narrative is an extremely powerful tool in content marketing. Storytelling is how we process the world around us, learn behaviors and understand our very selves. If you want to be a successful content creator, blog writer, social media marketer, it is imparative that storytelling be the foundation from which you build your empire.
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