If you've read any Shakespeare, then I'm sure you're familiar with The Tragedy.
The Tragedy is a darker tale that requires us to address our bad habits and shortcomings.
It's a warning to all of us that if we aren't open to change then we will fail.
My personal favorite tragedy from Shakespeare's arsenal is Macbeth. A wonderful and woeful tale mixed with ominous witches and strong but destructive female characters.
The Tragedy is comprised of 5 parts:
The Anticipation Stage: Our tragic hero gets it into his head that they need something more (power, money, love).
The Dream Stage: Our hero sets out to achieve that goal and meets initial success.
The Frustration Stage: Our hero meets his first real roadblock, usually because of some inner flaw that is left undealt with.
The Nightmare Stage: Because our hero fails to address their problems (because of pride, ignorance, greed), they can sense darkness closing in on them.
The Destruction or Death Wish Stage: Our hero finally falls and their destruction is met not with grief or sadness but with relief. Nobody is going to miss them.
Here are some other pop culture examples:
Macbeth and King Lear and Hamlet and Romeo & Juliet
Most "bad guy stories"
The Tragedy is all about how we can ensure our own demise by refusing to grow, change, adapt. We form bad habits or instill ourselves with false confidence.
In content marketing, you can use The Tragedy as an example of exactly what not to do.
Often times marketing professionals and business owners don't provide realistic examples of how things can go south for fear of sounding negative or turning away potential customers or clients. But using examples of failure paints a more realistic picture of the journey ahead.
You will see that many people find that realism comforting and will be more willing to trust you.
Embrace the things you've done wrong because it means that you're learning from them. Share this with your audience, with your customers because we all know that not everything is unicorns and rainbows.