Using Story Archetypes in Content Marketing The Quest
Yesterday, we talked about Rags to Riches. My personal favorite of all the archetypes. If you are just now joining me, you can find the full index of all 7 Story Archetypes in this link.
Today we're talking The Quest. It's a troublesome little bugger but we love (well at least, I love) them anyway. I play D&D too often not to love them.
The quest turns the mundane, boring and everyday (like walking all the way to Mordor) into something exciting.
Usually, the protagonist is joined by a couple of people who help the story unfold. They generally include some combination of:
A helpful sidekick
A close friend
A rag-tag group of nameless bros
A balance of brain, heart, and soul to support our dear hero
The story parts of The Quest includes:
The Call: something needs to get the party out on their quest to do or find or get something.
The Journey: the party has to leave home in order to fulfill the quest. This must include some sort of small conflict to keep things exciting.
Trials & Tribulations: the party is this close to the end but wait... it's not what they expected.
The Final Test: one last test that only our protagonist can accomplish! Everyone (or almost everyone) narrowly escapes death.
The Goal: the quest is completed, the eagles fly the Hobbits home, all is well.
Examples from pop culture:
The Lord of the Rings (obviously)
Harry Potter and the Deathly Hallows
This does seem tricky from a marketing standpoint...
It is tricky! Because The Quest revolves around the mundane, the boring, the everyday, the long journey, there's not a lot of promotion that can happen reasonably.
In marketing, we need focus on what makes whatever we are sharing interesting, unique, eye-catching or different, the exact opposite of a several month walk across a continent.
The Quest is perfect however for embodying a brand, using everyday situations as real-life examples that lead up to something great and exciting or providing a long form case study that delves into the nitty-gritty and bone-dry details.
The joy of The Quest lies in the long walking that is then made interesting by the final goal. Highlight what the final goal is to your audience and show them how that final goal can get them through all of the bumps in the road.