Who is the bad guy? The big scary monster? MOTHER NATURE.
And who is our hero saving poor innocents from the reign of terror and wind and rain? FIRST RESPONDERS (also the everyday-person risking their lives to rescue poor animals, keeping thousands of dollars of lab equipment safe or passing out water bottles at a shelter).
When using this plotline in your marketing, you're not trying to fabricate an actual monster, you're framing your services or products around a metaphorical monster.
Words like conquer, overcome, triumph prime your audience to this sort of framing.
Overcoming The Monster is perfect when you help equip your client or audience with something to slay their metaphorical monster (weight loss, dept/financial insecurity, fear/mindset). You become their weapon or their faithful sidekick.