How many of you have gotten a random email from an email list that you forgot you joined months ago? It happens to me every couple of days or so — I am on a ton of email lists (it’s kind of a problem).
I usually have to go back to the website where I signed up, and find the lead magnet or try to remember what was so interesting that made me want to give away my precious data.
This usually happens because of a couple of things.
These two things make up what I like to call Curating Your Email Subscriber’s Experience. It usually helps me feel like it’s important (which it is) but still approachable than something more tactics focused which I think is very overwhelming most of the time.
Let me just say, before we dive in, that someone signing up for your email list is a big deal. Full stop.
Even if you only have 25 people. Even if you have 500 people. Every single one of those people consented to giving you their email address. I’m not trying to say this to shame you if you have let your email list fall by the wayside or make you feel silly talking to the same 10 people week after week but to try to reignite the excitement and motivation to serve your list the best you can.
The first part of this two-part series, Curating Your Email Subscriber’s Experience, will focus on the latter of the two topics I mentioned earlier: how to introduce a new subscriber to your email list.