3 Storytelling Experts on Why Storytelling is Vital for Buisness
Storytelling is both an art and a science. The art comes from practicing our skills and the science comes from figuring out what your audience responds to the most.
I eat, breath, and sleep storytelling. I firmly believe that storytelling is the secret sauce to any successful business. It’s applicable to any market, any audience and any service or product. But don’t just take it from me, here are 3 storytelling experts on how to make narrative your success story.
You already know that content drives everything in your business. It gets you traffic, it builds your brand, it gets you sales. So if your content isn’t getting the results you want, it probably has something to do with your content strategy.
Here are 15 not so obvious signs that you might need to rethink your content strategy:
When I was 11, I read “Where the Red Fern Grows.” I read it all in one night and I was up until about 4 am bawling my eyes out about dying dogs that weren’t even real until my pillow got wet and soggy.
I think I cried more reading that book than I did when I actually experienced the loss of a pet.
I am such a crier. I cry listening to stories on NPR.
I cry at cheesy scenes in movies and TV shows.
I cry reading books that aren’t even sad.
Using Story Archetypes in Content Marketing