In 2004, Christopher Booker charted out hundreds of storylines into 7 basic archetypes. According to Booker, these 7 archetypes are the backbones of contemporary storytelling.
Narrative is an extremely powerful tool in content marketing. Storytelling is how we process the world around us, learn behaviors and understand our very selves. If you want to be a successful content creator, blog writer, social media marketer, it is imparative that storytelling be the foundation from which you build your empire.
Part 1: Overcoming the Monster
The hero sets out to defeat a monster, the classic struggle beween good and evil.
Part 2: Rags to Riches
The impoverished protagonist sets out to change their circumstance, meets some success, looses it all before ultimately finding their dreams.
Part 3: The Quest
The protagonist and their companions set out to do something (find something or retrive something) with a lot of bumps along the way.
Part 4: Voyage and Return
The protagonist goes to Awesome/Awful Land, meets some challanges and returns with new experience
Part 5: The Comedy
A humorous protagonist triumphs over adverse circumstances. Their success results in a light-hearted, happy ending.
Part 6: The Tragedy
A protagonist has a fatal fall which will be their ultimate undoing. Their failure is the happy ending.
Part 7: The Rebirth
The protagonist is an anti-hero or villain on the painful journey to redemption.