How many of you have gotten a random email from an email list that you forgot you joined months ago? It happens to me every couple of days or so — I am on a ton of email lists (it’s kind of a problem).

I usually have to go back to the website where I signed up, and find the lead magnet or try to remember what was so interesting that made me want to give away my precious data.

This usually happens because of a couple of things.

1. The person who is managing the list isn’t emailing you frequently enough to stay relevant in yourself (we will talk about this in a different post).
2. The person never took adequate steps to introduce you to their list or set expectations.

These two things make up what I like to call Curating Your Email Subscriber’s Experience. It usually helps me feel like it’s important (which it is) but still approachable than something more tactics focused which I think is very overwhelming most of the time.

​Let me just say, before we dive in, that someone signing up for your email list is a big deal. Full stop.

Even if you only have 25 people. Even if you have 500 people. Every single one of those people consented to giving you their email address. I’m not trying to say this to shame you if you have let your email list fall by the wayside or make you feel silly talking to the same 10 people week after week but to try to reignite the excitement and motivation to serve your list the best you can.

​The first part of this two-part series, Curating Your Email Subscriber’s Experience, will focus on the latter of the two topics I mentioned earlier: how to introduce a new subscriber to your email list.

Storytelling is both an art and a science. The art comes from practicing our skills and the science comes from figuring out what your audience responds to the most.

I eat, breath, and sleep storytelling. I firmly believe that storytelling is the secret sauce to any successful business. It’s applicable to any market, any audience and any service or product. But don’t just take it from me, here are 3 storytelling experts on how to make narrative your success story.

You already know that content drives everything in your business. It gets you traffic, it builds your brand, it gets you sales. So if your content isn’t getting the results you want, it probably has something to do with your content strategy.
 
Here are 15 not so obvious signs that you might need to rethink your content strategy:

When I was 11, I read “Where the Red Fern Grows.” I read it all in one night and I was up until about 4 am bawling my eyes out about dying dogs that weren’t even real until my pillow got wet and soggy.

​I think I cried more reading that book than I did when I actually experienced the loss of a pet.

I am such a crier. I cry listening to stories on NPR.

I cry at cheesy scenes in movies and TV shows.

I cry reading books that aren’t even sad.

The past 7 days we've covered so many ways to pull in your audience, market your products and frame your brand.

We've slain dragons, captured fate, fallen to our temptations and finally, we're talking about The Rebirth.

If you missed any of the discussions last week, you can find the full index here!